The Twist Museum - London
Developed in collaboration with artists, neuroscientists and philosophers, Twist Museum is an immersive experience that explores – and puts to the test – the power of your mind in experiencing the world around you.
I was privileged to be commissioned by London’s Barn Agency to work on creating a brand name, and a fitting brand identity and theme for the museum. We decided early we should 'break' the logo, in the same way we intended to break the minds of our audience. Here’s a snippet of our journey and final designs.
FINAL IDENTITY
