Ratio is a business incubator based in Palo Alto, California. Founded in 2016.  They were after a distinctive and memorable brand image that had to communicate the ratio concept and an idea that could be expanded upon in the future for both internal and external uses.

I created a solid stand-alone logo that would work across both digital and traditional print formats. The Ratio with the broken ā€˜Iā€™ was born. The additional Fibonacci spiral motive gave the identity further playful and flexible options. For the launch we made custom t-shirts for the staff, each based on their favourite "ratio". 
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