Ratio is a business incubator based in Palo Alto, California. Founded in 2016. They were after a distinctive and memorable brand image that had to communicate the ratio concept and an idea that could be expanded upon in the future for both internal and external uses.
I created a solid stand-alone logo that would work across both digital and traditional print formats. The Ratio with the broken ‘I’ was born. The additional Fibonacci spiral motive gave the identity further playful and flexible options. For the launch we made custom t-shirts for the staff, each based on their favourite "ratio".
