Hanubu - Lockdown Legends Competition
The goal of the Hanubu Lockdown Legends competition was to build out Hanubu's email acquisition. Hanubu make car seat protectors, with pet owners being key customers. On Facebook, we asked our audience to tell us how their best friends helped them through lockdown to win a pet hamper or a Go-Pro camera. Not only did we acquired over a 1000 new sign-ups, we built on the Hanubu brand by highlighting and sharing wonderful personal stories of how pets helped get their owners through the most difficult of times.
