Huawei p10. Project Possible
A through-the-line campaign to relaunch the Huawei P10 across Western Europe and communicate Huawei’s core brand message of “Make It Possible” to a new audience of creatives and aspiring artists Identified as ‘The New Iconoclasts”.
Project Possible: Designed to inspire the next generation of creators, Project Possible is a collaboration between Huawei, Dazed and some of the most exciting creative minds working in Art, Fashion, Design and Photography right now. The result was a three month campaign to coincide with the new college term in September. To bring alive Huawei’s brand message of ‘Make it Possible’ campaign activities were broken down into four key projects.
Reveal The Real You: A competition where the winning artists get to display their photography in the heart of their local community.
Secret Lectures: A series of secret pan-European lectures designed to inspire the next generation of creatives.
Access All Areas: We’ve put a Huawei P10 into the hands of Fashion Week insiders in London, Paris and Milan. So we can see behind the veil, and learn what it takes to make tomorrow’s trends possible.
Fresh Take: We’ve asked 10 Second and Third Year university students to share the personal insights, achievements and observations that really define their field of study across four European universities using a Huawei P10.
Responsibilit
Campaign Concepts
Design/Art Direction
Campaign Concepts
Design/Art Direction
