Honcho ReBRAND - Previously iThink Media
I was commissioned to rebrand SEO specialists iThinkMedia. They were approaching their 10th birthday and the brand was looking out of date, unfocused and badly required an overhaul. SEO is becoming an increasingly competitive marketplace, to achieve cut-through we needed to start from scratch. We had to create a distinct brand with values that better reflected the company’s offering, including its goals and objectives.
After an extensive research phase we arrived at a strategy that would focus the company’s key strengths – retail and automotive. To ensure we came out of the gates with a fresh new message we agreed the company required a name change. ‘Honcho’ embodied the company’s values of leadership, quality and proactivity – ‘When we take the lead our customers take the lead’ is an internal brand mantra. I created an intriguing and exciting brand that would communicate their new direction that worked across multiple platforms and contexts and felt perfectly at home in the present company work environment.
REBRAND LAUNCH VIDEO
"Sometimes you have to destroy the old before you can herald in an exciting, vibrant new beginning."
The DESIGN
The brand identity had to communicate the company’s new direction. Honcho specialise in retail – the barcode was a perfect reference for sales and transactions. By invoking real world actions and the buying experience Honcho’s SEO services now feel tangible and less abstract. The black and white design also echoes the company offices which consist of two connected barns with traditional beams.
