Ratio - Rebrand
Ratio is a US based agency that connects public sector suppliers to US federal agencies.
They have a unique proposition that had proven itself hard to communicate over the years. Ratio was at a point of rapid growth, so making sure the brand messaging was clear, meaningful and engaging was essential.
I created a logo, a new brand/values and guidelines along with a new website and ‘Ratio - Exchange’ their client platform. I created an AI illustrated explainer video, marketing collateral and a rolled out a new comms strategy across all platforms. It’s been a very busy six months. Between us all we believe have created a stand-out brand that is unique its sector and now has a distinctive voice all of its own.
