Captain - Live Like the Captain
For PR Agency Edelman London I helped conceive an exciting and fun digital component to complement the above-the-line “Live like the Captain” product rebrand campaign for Captain Morgan Rum.
To launch the Captain Morgan “Live Like the Captain” brand campaign we invited our largely male audience to charm the Countess and Join the the Captain’s crew. We devised a interactive ‘chat up’ game mechanic where you filled in the blanks to impress or disgust the Countess depending on what you entered. She reacted appropriately – giving you a well deserved swipe with her gloves for being smutty or freebies and rewards for being a true gent.
The experience also included an interactive map that housed existing ATL content and brought the campaign together to create an entertaining and cohesive story.
Lucky winners were flown to Jamaica to meet the man himself and to live and party just like the Captain.
Concept development
Copywriting
Central game mechanic
Film script writing
Design/Art direction
